Clearblue® Pregnancy & Fertility Tests

When you think of Clearblue, you think of happy, excited couples looking at pregnancy tests in recently remodeled bathrooms. But women’s fertility is so much more than a perfect, magical moment 2 minutes after peeing on a stick. I had the incredible opportunity to write articles for other parts of this audience that aren’t addressed enough: Those who are childfree by choice or otherwise don’t want to get pregnant and those who are going through early hormonal shifts (puberty) and late-stage hormonal shifts (peri/menopause). This work was obviously heavily scientific and SEO based, but these particular segments allowed for a more conversational, relatable tone that humanized otherwise sterile topics.

What the hell is menopause?

FUN FACT ALERT: Did you know that menopause is actually one single day? Menopause is the anniversary of one year without periods. The time leading up to it is called perimenopause and the time after menopause is considered post-menopause.
::CUE “THE MORE YOU KNOW” SOUND BITE::

Tips to help you handle menopause in the workplace

Being a woman? Hard. Being a working woman? Hard. Being a working woman going through menopause? Woo, doggy.

5 benefits of menopause (Yes, we said benefits!)

It’s not all doom and gloom, promise. Here are some surprising, underrated pros of menopause.

What your mom didn’t know about menopause: Surprising truths and menopause myths

It’s time to bring menopause out from the weird taboo place it’s been forced to live in and start talking about it together.

So you don’t want kids: being child-free by choice

Not every person’s dream life includes rug rats, and that’s perfectly peachy. I set out to write content that supported this extremely legitimate lifestyle and empower those who have made that choice to be able to talk openly with others about it.