FOUR ROSES: AUGMENTED REALITY

“How do you give your favorite clients a fun holiday gift while also showcasing the agency’s capabilities?”

We had the honor of selecting one of the last barrels of Four Roses Bourbon that Jim Rutledge–master distiller for Four Roses–perfected before his retirement. We adorned each bottle with a custom label that, when viewed through a mobile app, revealed an augmented reality experience that walks the client through the story of the bourbon, delicious recipes to try, and provide a subtle reminder that we are a great, innovative partner.

A note was also attached to set the tone for the gift:

It’s warm and inviting. Mysterious and intriguing.

It can stand on its own or be paired with ease.
It’s bold and strong, subtle and smooth.
It can inspire. Sooth. Invigorate.
Bourbon.

This bourbon was made from scratch.
With love and care from worn hands.
Each ingredient chosen deliberately. Measured meticulously.
Barreled and left to rest. To grow. To flourish.

Sampled and tasted by Rockfish and Rutledge.
The perfect barrel handpicked just for this occasion.
Every detail is crucial, from beginning to end.
It’s ready.

Bottled, labeled and hand numbered. Each bottle one of a kind. A treasure.
A gift: from us, to you.