SIMPLE MOBILE® ON AMAZON

SIMPLE Mobile® is a no-contract wireless brand that boasts unlimited talk, text & data starting at just $35/mo. Recently, in a continuation of Amazon’s plot to take over the world, they launched a new wireless program: Amazon Prime Wireless. SIMPLE Mobile® was the first brand to participate in this program, launching a $50/mo unlimited plan with tons of perks. We had the opportunity to build this customer journey from the ground up.

30 SECOND SPOT

We started with a 30-second spot to create excitement around this partnership. I wrote the script to concisely describe the program and its benefits, Purva Michaels drew up the storyboards, and Dan Rucci and his crew at Weber Shandwick worked their magic. Worked with voice talent and editors to make the spot *chef’s kiss” just right.

AMAZON BOXES

To further promote the new plans, we created Amazon boxes to be used in select markets. A unique challenge to get a whole lot of information on a box, but Brittany Campbell is a genius and made it work.

SIMPLE MOBILE AMAZON BRAND PAGE

Next, we needed somewhere to drive these excited customers. Brittany Campbell and I worked together to create an eye-catching, informative Amazon brand page that further sold the product and enticed customers to switch.