UNILEVER: BENTONVILLE FILM FESTIVAL EXPERIENTIAL
The Bentonville Film Festival is about more than great film. It's about community. About art. About celebrating and promoting underrepresented voices in the entertainment industry and beyond. You know who else loves that stuff? Unilever.
We created an interactive marketing piece that would quickly and easily engage patrons at the film festival while also educating them on Unilever's values and commitment to community involvement.
Photo Credit: Victor Chalfant, US Weekly (That's Geena Davis from that doctor show and the movie where those two ladies drove off a cliff.)
The festival generally skews female between the ages of 18 and 45 as well as families with young kids. Knowing this, we wanted to create a booth installation that would allow everyone to participate. After several rounds of concepting, we landed on the idea of a mural wall.
The black and white motif easily lent itself to being filled in with the creativity of the patrons. After adding their touch to the wall, participants then received a canvas goodie bag filled with Unilever products and adorned with a portion of the mural that they could color in at home (or not, because it looks dope in black and white, too). Better yet, the mural wall will go on to live in Bentonville as a community beautification piece as a reminder of Unilever's pledge to involvement at a local level.
The mural was a huge hit. We even had celebrity participation! The mural was tagged, shared and reposted across social media and attracted patrons into the booth in a fun, fresh way.
